Meet the team

About Us

Your Trusted and Reliable Christmas Tree Retailer!

Hello! I’m Howard Farmer (on the right in the photo), and together with my colleague Steve Bubb, we’ve been bringing festive cheer to Broome since 1991. Back then, I was running pick-your-own fruit farms in Romsley and Broome, while Steve was a landscape gardener eager for a seasonal challenge. Little did we know this venture would grow into a lifelong passion for supplying beautiful Christmas trees.

When we first started, there weren’t many growers specialising in Christmas trees. The selection was often poor—mostly Norway Spruce trees and Lodgepole Pines. But we quickly caught on to the demand for better quality trees and made it our mission to source only the finest quality.

A Partnership Rooted in High Quality

In those early years, we partnered with the Copmann family from Aarhus, Denmark. Their family farm, nestled near the forests of Jutland, had a reputation for growing top-quality Nordmann Fir trees. They were among the first to source seeds from the Caucasus Mountains in Russia, ensuring their trees were second to none. Their meticulous attention to detail and refusal to compromise on quality have been the foundation of a partnership that continues to this day, now spanning three generations.

From Fruit Farms to Festive Forests

In 2000, I decided to step away from fruit farming and relocate to Cornwall, where I now run a business crafting Christmas tree dowelling machines and holiday cottages. Each November, I head back to the Midlands to help bring our trees to life for the festive season.

Today, I grow my own trees—primarily Nordmann Firs trees—on my farm in Cornwall and source others from trusted growers in and around the West Midlands. Whether it’s the needle-retentive Nordmann Fir trees or the traditional, fragrant Norway Spruce trees, we pride ourselves on offering the very best.

A Team as Warm as Christmas

Over the years, we’ve built a friendly and experienced team that makes the festive experience extra special. Bob, a retired gentlemen’s outfitter, has a knack for helping customers find their ideal tree—so we have to drag him out of retirement every year! Tony’s a familiar face with plenty of tales to tell, and Ron—who sold Christmas trees on his own farm until retiring—simply couldn’t resist coming back to help us. And, of course, we’re always grateful for the under-50s who tackle the heavy lifting!

Why Choose Hagley’s Christmas Trees?

We’re not just here to sell Christmas trees; we can help you find the perfect tree for your festivities. Whether you’re after a Nordmann Fir tree for its soft needles and lush appearance or love the nostalgic scent of Norway Spruce trees, we’re passionate about making your Christmas as magical as possible.

Come and see us! We’d love to help make your Christmas special! If you have any questions or simply want to pick our team’s brains, get in touch; we’re always happy to help!